As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
What is a Landing Page?
A landing page is a web page that’s used exclusively to capture information about website visitors and potential leads with a form. In order to capture this information, landing pages often include an offer; this is where those eBooks and other content come into play.
What Elements Should I Include on a Landing Page?
- An offer to entice visitors to give you their information
- A form to capture your visitor’s information
- Clear, concise copy explaining the offer
Here Are Some Landing Page Statistics Via Hubspot:
- Companies with at least 30 landing pages generate 7x more leads than those with fewer than 10.
- 48% of marketers build a new landing page for each marketing campaign.
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion.
- Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.
- Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages.