In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.
Marketing Blog
KISS (Keep It Simple Stupid): The Smart Marketer’s Rule of Thumb
Whenever I speak with potential or current clients, they always seem to over-analyze things. Let’s touch on the power of simplicity and how it will make your life easier as a marketer.
I Have SEO, but Why Isn’t My Site Ranking?
At one time, ranking on the search engines was relatively easy. Throw some (too many to count) keywords into your Meta data, stuff your website…
Everything You Need to Know about Google My Business
Here’s everything you need to know about Google’s newest property, Google My Business.
Why Doesn’t Increased Site Traffic Always Mean More Conversions?
Your traffic has doubled, tripled, or even quadrupled! But why aren’t the new visitors filling out contact forms, downloading demos or purchasing products?
Below are some of the most common culprits, and what you can do to change your fate in each circumstance.
As a Small Business, Should I Invest in Content Marketing or Advertising?
I can’t make the decision for you, but I would like you to consider the following…
14 User Experience Statistics You Should Not Ignore: #MSHUnderReview
In hopes of encouraging better user experience, here are 14 UX statistics you should NOT ignore…
5 Site Design Elements That Affect User Behavior
Your site’s overall aesthetic can make a world of difference to each individual user’s resulting experience. Despite how many calls-to-action, banners and contact forms you have, visitors will rarely bother to invest their time if those cleverly engineered facets don’t look good.
13 Overlooked Elements of User Experience
If you haven’t noticed, we’ve been talking about user experience quite a bit lately. And by quite a bit, I mean all of our posts this month are about some aspect of user experience- but hey, it’s an important topic!
So, here are 13 overlooked elements of user experience…
UX Formula of the Day: Content + Strategy = Positive User Experience
Content is everywhere you look; it’s videos and blogs, website copy and images; it’s on your website and off, shared on social media and through email. Here are some tips on how you can provide a positive user experience with content strategy.