Having a presence on social media is highly suggested, not only to synchronize your marketing efforts, but also to provide a seamless user experience for your website visitors, customers and potential customers.
Marketing Blog
WordPress vs. Drupal vs. Magento for Ecommerce
How do you expand into the world of selling online? To help you decide amongst the varying platforms, we’ve dwindled it down to three credible and powerful self-hosted options: WordPress, Drupal and Magento. These big-hitters all have plus points and downsides – your final decision depends on the specific needs of your business.
#MSHUnderReview: A Brief Intro to User Experience [Video]
Watch and learn how you can provide your website visitors with great user experience.
Why I Went Inbound and Why You Should, Too: An Interview with Brian Signorelli of HubSpot
I was given the opportunity to interview Brian and talk to him in depth about his role with HubSpot, the inbound marketing methodology, SEO agencies thinking about adopting inbound, what businesses need to do to create a steady flow of content, and whether Dharmesh Shah or Brian Halligan would create a better inbound marketing strategy.
#MSHUnderReview: The 4 Cs of Marketing [Video]
Similar to the 4 Ps of marketing, the 4 Cs require a consumer-focused approach to marketing, and brand strategy. Watch as Brandon and Courtney discuss the 4 Cs of marketing.
IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
#MSHUnderReview: The Differences Between Marketing and Branding
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
#MSHUnderReview: Delighting your Customers with Email Marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.
What Makes People Love to Link to Certain Content?
Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.
Which Type of Content Gets Shared the Most?
Some types of content are innately more shareable than others. Let’s take a deeper look at a few crafty approaches you can take to ensure your content is in its most shareable state.