Search engine optimization costs that much?! How can that be right? Am I being ripped off? And how do I even know what a fair…
Marketing Blog
#MSHUnderReview: Why Should Businesses Track Conversions Within Google Analytics? [Video]
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week we’re going to continue with conversions.
The Case Against Duplicate Content
For years, SEO professionals have warned against duplicate content.
Phrases like, “Just don’t do it”, “Make sure every page’s content is unique”, “You don’t want to be penalized for duplicate content” have been heard ‘round the world.
#MSHUnderReview: What is a Landing Page? [Video]
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
10 Ebooks Every Inbound Marketer Should Read
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
#MSHUnderReview: What Is a Call-to-Action and Why Should I Have Them on My Website? [Video]
Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.
5 Incredibly Cheap Ways to Foster Happiness and Satisfaction in the Workplace
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
You Get What You Pay For: A Guide to Good Design Anatomy
In my profession as a web designer, it is not uncommon to hear a client try to explain to me that they can have their high school student build and design their website for a fraction of the cost. Of course they can, but we all know that you get what you pay for. A penny-saving decision like this might end up costing you far more in the long term.
Guide to Social Media: Twitter [Slideshare]
The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
Sex Sells and so Do Sexy Men: The Objectification of Men in Advertising
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?