The Importance of Social Media Visuals (and How to Create Compelling Ones)

Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!

Reading Time:4 mins February 6, 2015

How many posts do you think your customers see on Facebook and Twitter every day? With over 2,460,000 pieces of content being shared every minute on Facebook alone, you can bet it’s a lot; and they likely won’t even click on half of the links shared.

They’ll look past links that were posted by random people or businesses they follow (that they’re not actually too interested in), or links that they don’t even see because they’re camouflaged in the middle of a plethora of hashtags and text.

Unfortunately, this isn’t so great for your business when it’s your posts and links that your audience is scrolling past without a second thought.

Posting your content on social media, or sending it out in an email, is crucial in today’s ultra-connected world. So what’s the solution to getting your content noticed on cluttered newsfeeds? Visuals.

Using photos, videos, or graphics is a creative way to get your audience to click on your links and other content that you share. It’s a lot harder to overlook a link when it’s promoted by a colorful image instead of drowning in a sea of text.

But don’t just take my word for it, HubSpot has a handful of stats that prove it:

  • Visual content can give your posts up to 94% more views if you add compelling visual elements and graphics
  • The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text
  • With detailed images, you can get the attention of up to 67% of your targeted audiences

Another compelling statistic from Buffer states that:

  • Tweets with images receive an astounding:
    • 18% more clicks
    • 89% more favorites
    • 150% more retweets

Now that you know why images are important for your business to use on social media, check out the infographic below to learn the dos and don’ts of creating images that compel your audience to click, share, like, tweet, comment, etc.! Happy posting!

Create Visuals Infographic

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About The Author:

Kathryn Wheeler is a former graphic designer at Mainstreethost. She also enjoys reading and writing about design, advertising, typography, and basically anything about art.

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