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Tag: Instagram

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Social Media: One Size Does Not Fit All

Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.

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5 Brands That Are Doing Great Things on Instagram

When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.

And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platforms power, and how you can incorporate these practices into your Instagram efforts.