Social media is a key part of many company marketing strategies, but is it the right strategy for your business? You’re told everyone has to be on social, but when they say everyone do they REALLY mean everyone? Each site has a unique audience and content structure, so some may be more relevant to your business than others. Unless you’re a large national or international organization, there is no need to be on every medium just to say you have a presence. Consult the infographic below to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.