Since genuine kindness seems to be rare these days, it’s highly valued by customers and the population at large. If you incorporate kindness into your brand values, your customers will likely recognize and reward your efforts.
When brands apologize, it can be difficult to effectively communicate sincerity. Here are some best practices for making your mea culpa’s count.
These six brands have made environmental consciousness a major focus of their business and are succeeding on both the sales and consumer perception fronts.
Let’s take a look at how each candidate is marketing their personal brand and what makes their strategies stand out.
Some companies are more adaptable than others. Let’s take a look at 4 timeless brands that have successfully re-marketed themselves through the years.
Social media has solidified itself as the platform of communication in modern life. Can it also be used by brands engaging with critics?
Utilizing employees for smart advocacy will turn them into branding rockstars and take your business to the next level. Here’s how!
Brands are forced to contend with a rapidly changing new media landscape, but some old-school contexts remain important in conjunction with those changes.
Athletes often talk about the importance of self-branding – here’s a close look at a few who do the most to market themselves.
Product placement can be tough to get right, here are three examples of authentically branded content in film and television.
Female athlete sponsorships used to be few and far between, but that’s always been both an ethical and branding mistake. Thankfully, that’s changing.
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.