Creating a brand style guide can help you solidify your aesthetic identity and reaffirm your brand’s purpose. Here’s a helpful how-to.
For a city to maintain tourism and its reputation, it needs to brand itself well.
This post is the first of a four-part series that will take you through the entire process of creating a brand for your business from start to finish.
Since genuine kindness seems to be rare these days, it’s highly valued by customers and the population at large. If you incorporate kindness into your brand values, your customers will likely recognize and reward your efforts.
When brands apologize, it can be difficult to effectively communicate sincerity. Here are some best practices for making your mea culpa’s count.
These six brands have made environmental consciousness a major focus of their business and are succeeding on both the sales and consumer perception fronts.
Let’s take a look at how each candidate is marketing their personal brand and what makes their strategies stand out.
Some companies are more adaptable than others. Let’s take a look at 4 timeless brands that have successfully re-marketed themselves through the years.
Social media has solidified itself as the platform of communication in modern life. Can it also be used by brands engaging with critics?
Utilizing employees for smart advocacy will turn them into branding rockstars and take your business to the next level. Here’s how!
Brands are forced to contend with a rapidly changing new media landscape, but some old-school contexts remain important in conjunction with those changes.
Athletes often talk about the importance of self-branding – here’s a close look at a few who do the most to market themselves.