Product placement can be tough to get right, here are three examples of authentically branded content in film and television.
Female athlete sponsorships used to be few and far between, but that’s always been both an ethical and branding mistake. Thankfully, that’s changing.
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
As a follow-up to our first 2015 Cannes Lions Festival post, here is an end-of-week roundup examining several important takeaways from the festival where marketers and advertisers converged to discuss new trends.
The Cannes Lions festival is a place for marketers and new media advertisers to converge and discuss industry trends. Here are some noteworthy takeaways.
Online dating companies like Tinder are increasing their efforts to sell ad space. These are strategies for both them and the brands they are selling to.
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
A company logo is often the first impression that a consumer gets of your brand, so you want to make sure it’s sending the right message. Get some tips from top brands with iconic logos in this infographic!
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
Check out these 6 iconic examples of brands (within the last decade) reinventing themselves to evolve with their consumers and the ever-changing marketplace.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
There are many potential ingredients for an intriguing brand building campaign. Whether it’s a beautifully shot commercial, amusing billboard or even a controversial opinion, there’s one element they all have in common – originality. The world’s most established names in business are always shaking things up and trying something new. While moving with convention may seem like a safe and reliable idea, over time it can seriously hinder the brand building process.