Your company’s content needs to be not just informational, but relevant to your consumer base.
Category: Content Marketing
A collection of our content marketing blog articles from our many years in the digital marketing world.
Inbound Marketing 101: Becoming Magnetic to Today’s Consumers
Inbound marketing is transforming the marketing space, so we put together a brief overview (with the help of our partners at HubSpot) to uncover what inbound is all about and how you can incorporate it into your marketing plan.
Why Buyer Personas Work for Small Businesses
Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
6 Valuable Lessons from Tim Hortons’ Roll Up the Rim to Win Campaign
Despite my inner turmoil dealing with constant Roll Up the Win losses – it got me questioning “Why? Why am I doing this to myself? Why do I keep returning to something that gives me constant disappointment? WHY?”
Not only that, but how can I take my own addiction for this promotional giveaway and apply it to my own clients? This is what I learned…
Make Content Marketing Work for Your Ecommerce Site
If you are an ecommerce business, it can be hard to figure out how to make content marketing a valuable asset on your website; that’s what we’re here for!
Addressing Your Audience with the Right Tone
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
A Comprehensive Introduction to Content Marketing [Infographic]
Not convinced that content marketing will be the best thing ever to happen to your business? Then check out our comprehensive introduction to content marketing infographic, which delves a little deeper into the ins and outs of content marketing.
5 Elements to Creating Landing Pages That Convert
Your marketing department has spent countless hours putting together an eBook to share with website visitors, social media followers, and most importantly, customers. They’ve meticulously…
Marketing Before and After Automation: A Case Study
The use of marketing automation has truly transformed the way we as marketers do business. Life before it seems, well, inconceivable. Our automation partner, HubSpot,…
Is a Blog Really Worth the Time?
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?