It’s no secret that Instagram has been a dominant force in the social media realm over the last couple of years. Now one of the fastest-growing social networks, Instagram serves as a visual mecca for users of all ages and demographics, and continues to grow at an astounding rate.
Brands are flocking to the platform too – sharing images and videos of their products and services, ways to use these items, spreading the word about charitable initiatives they take part in, and demonstrating how their brand fits into a consumer’s lifestyle. Instagram is a very experiential-based medium, using visuals to set a mood and immerse the user into the story depicted. High-quality, vibrant images and videos are essential to Instagram, as you want the graphic to do the talking and the caption to be a mere supplement. The brands that succeed don’t rush to create their imagery, and it’s evident – through the size of their follower base and the number of engagements per post – which companies are doing it right.
Whether or not your business is currently on Instagram, there has been quite an evolution over the last few years when it comes to its user base and the types of posts that generate the most engagement. So whether you’re thinking about joining the network or you’ve been on it since the beginning, here are 25 stats you don’t want to miss!