Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Marketing Blog
It’s About Time: Brands Finally Using Female Athlete Sponsorships
Female athlete sponsorships used to be few and far between, but that’s always been both an ethical and branding mistake. Thankfully, that’s changing.
Snapchat: A Recruitment Tool for Millennial Employees
If your company is looking for fresh, young talent, then you can likely make Snapchat work for you.
Become an Analytics Expert Easily with Facebook Insights
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
3 Brands That are Bringing Content Marketing to Their Packaging
Content marketing doesn’t have to be limited to your website – you can bring it into the physical realm using these creative packaging promotions.
It’s Time to Start Thinking Local When it Comes to Your SEO Strategy
Local SEO is a newer and lesser-known aspect of digital marketing, but this certainly doesn’t diminish its importance.
What Hotjar Taught Us About Links and CTAs on Your Website
If you’ve ever wondered whether the elements on your website are doing their job, this is the post for you. Hotjar highlights website issues that are affecting your UX and, therefore, your overall influence online.
Social Media Marketing Case Study: How One Man Used Twitter to Become a New York Times Best Seller
Shea Serrano was a blogger with a funny take on pop culture. With Twitter, he marketed his great new book all the way to the New York Times Best Seller list.
Use Social Media as a Customer Service Platform This Holiday Season
Regardless of your current social media strategy, there’s no questioning that monitoring conversations around your brand is essential.
Marketing Lessons We Can All Learn From Movember [Infographic]
Over the past 12 years, the Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.