Similar to the 4 Ps of marketing, the 4 Cs require a consumer-focused approach to marketing, and brand strategy. Watch as Brandon and Courtney discuss the 4 Cs of marketing.
Marketing Blog
IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
#MSHUnderReview: The Differences Between Marketing and Branding
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
#MSHUnderReview: Delighting your Customers with Email Marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.
What Makes People Love to Link to Certain Content?
Let’s talk about why people love linking to certain content, and what you can do with your own content to make it more link-worthy. We’ll concentrate on three key factors that influence content engagement, and how they subsequently affect backlinking: Who you are, what you produce, and how you present it.
Which Type of Content Gets Shared the Most?
Some types of content are innately more shareable than others. Let’s take a deeper look at a few crafty approaches you can take to ensure your content is in its most shareable state.
4 Common SEO Limitations with Free or Cheap Website Builders
Free and cheap doesn’t usually get the job done correctly or completely. Sure, a free trial of new software is a great way to test out something new, but when you’re building a new website and you decide to go the cheapest route possible, you’re bound to run into some serious SEO limitations.
Have You Been Affected by Black Hat Seo? Take the Test
The following questions will give you an idea of whether or not you’ve been practicing black hat SEO, and if so, what you need to do to get rid of it.
301 Redirects vs. Canonical Redirects with Printable Materials
In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.
Is Fixing Your Old Domain’s SEO Mess Worth It?
Should you invest the time and money into fixing an existing site’s SEO, or should you start over with a new domain? Let’s review the pros and cons of each to see what’s a better fit for your business.