In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.
Should you invest the time and money into fixing an existing site’s SEO, or should you start over with a new domain? Let’s review the pros and cons of each to see what’s a better fit for your business.
Search engine optimization costs that much?! How can that be right? Am I being ripped off? And how do I even know what a fair…
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week we’re going to continue with conversions.
For years, SEO professionals have warned against duplicate content.
Phrases like, “Just don’t do it”, “Make sure every page’s content is unique”, “You don’t want to be penalized for duplicate content” have been heard ‘round the world.
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
In my profession as a web designer, it is not uncommon to hear a client try to explain to me that they can have their high school student build and design their website for a fraction of the cost. Of course they can, but we all know that you get what you pay for. A penny-saving decision like this might end up costing you far more in the long term.
