By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Claim your listing and verify your Google My Business account. It’s the first step towards helping you break into the Google local listings “3-pack.”
Search volume is only half of the keyword research equation. The other half is commercial intent.
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Once you’ve mastered the basics of AdWords, it’s important to explore the plethora of additional resources that Google offers. Their vast number of reports and custom settings allow you to really evaluate your advertising strategy to see what is working well for you and what isn’t working as well.
There’s a lot that goes into developing a successful AdWords campaign, between selecting the right keywords, ad types, images, and budget strategy, that it might seem overwhelming at first. But have no fear! Here’s everything you need to know to effectively set up your first AdWords campaign.
SEO five years ago, or even one year ago, is quite different from the SEO of today. Google has implemented several changes to its algorithms that affect how searchers get results, and how marketers get your website found.
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
Wipe off that sweat that’s started to drip down your forehead – handling your social media profiles just became a great deal easier.
We’ve created an infographic full of tips on what to post and when to post on nine important social networks.
Here’s everything you need to know about Google’s newest property, Google My Business.