In hopes of encouraging better user experience, here are 14 UX statistics you should NOT ignore…
Tag: Inbound Marketing
Why I Went Inbound and Why You Should, Too: An Interview with Brian Signorelli of HubSpot
I was given the opportunity to interview Brian and talk to him in depth about his role with HubSpot, the inbound marketing methodology, SEO agencies thinking about adopting inbound, what businesses need to do to create a steady flow of content, and whether Dharmesh Shah or Brian Halligan would create a better inbound marketing strategy.
#MSHUnderReview: Delighting your Customers with Email Marketing
On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.
#MSHUnderReview: Why Should Businesses Track Conversions Within Google Analytics? [Video]
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week we’re going to continue with conversions.
#MSHUnderReview: What is a Landing Page? [Video]
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
10 Ebooks Every Inbound Marketer Should Read
We’ve listed 10 of the most valuable and current ebooks, containing all the important aspects of inbound marketing you simply can’t afford to ignore.
#MSHUnderReview: What Is a Call-to-Action and Why Should I Have Them on My Website? [Video]
Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.
Five Examples of Small Businesses Benefiting from Effective Calls-to-action
Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. It’s not simply all about delivering a compelling message, either. Design matters, too.
Nine Steps to Assembling an Inbound Marketing Team – Voltron Style
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…