Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.