In recent years, society has placed a greater emphasis on the importance of “going green” and promoting environmentally sustainable practices. Check out these 9 tweetable statistics to see how sustainability sells!
Hashtagging Across Social Networks: What to Know Before You Tweet, Post, or Share
From simple keywords to multi-word phrases, your hashtag options are essentially limitless. But do you know how to use them effectively and what practices to avoid?
Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads
Social networks serve as a great platform for getting your company’s name out there and discussing what you do and how you do it. But what about your bottom line?
How to Make the Most of Your Twitter Profile
As a follow-up to our “Science Behind the Tweet” post, let’s dive a little deeper into how to maximize the effectiveness of your Twitter profile.
The Science Behind the Tweet
Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be?…
Social Media: One Size Does Not Fit All
Social media is a key part of many company marketing strategies, but is it the right strategy for your business? Consult this infographic to see where your business fits into the social media world to make sure you’re spending your time on the best sites for your marketing profile.
Guide to Social Media: Twitter [Slideshare]
The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
5 Free Twitter Headers: East Coast City Skylines
Here’s a little something special for our fellow East Coast readers. Available now (and free to download) are five brand new Twitter headers, featuring NYC, Buffalo, Toronto, Boston and Miami.
Five Creative Brands with the Brightest Ideas on Super Bowl Sunday
Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack, some even generating buzz without spending a dime (ah, social media).
13 Nights to a Better Social Media Strategy
In homage to ABC Family’s 13 Nights of Halloween, I decided to craft a blog post that captures the spirit of a holiday we all love to hate with the timeline of a television affair that’s still going strong after 14 years.