YouTube is now establishing its video platform as a way for brands to sell their products, not just advertise them.
Video marketing can make the difference between audience growth and stagnation.
It’s social media vs. search engine.
The value of engaging video content is not new. However, YouTube marketing provides brands with a new way to give their content cultural longevity.
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Social networks serve as a great platform for getting your company’s name out there and discussing what you do and how you do it. But what about your bottom line?
If you’ve ever paid attention to a speed test on a website with a YouTube embed, you’ve probably seen something like this: (results from http://www.webpagetest.org/)…
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.