By far one of the most talked-about trends in today’s digital marketing landscape is native advertising, where publishers “dress up” ads as non-promotional content to better appeal to consumers. Native advertising is a significant departure from more interruptive marketing tactics, such as banner ads, and mirrors both the design and voice of the website it is featured on to provide a positive and cohesive user experience.
The challenge with native ads is that they don’t consist of simply one design or message type because they accommodate whichever platform they are featured on. This has led to lots of questions and hesitations from marketers as they try to find new ways to attract customers and cut through the crowded world of advertising. Consumers are also less receptive to ads, with many seeking out ad blockers for their web browser or just becoming more immune to advertising as a whole.
Whether this is the first time you’ve heard the term “native advertising,” you’ve read an article or two, or you’ve tried it out yourself, this SlideShare will cover the ins and outs of what you need to know to be an informed marketer or business owner.