After sifting through the archives of advertisements, here are five of the most enduring holiday marketing campaigns to date.
Author: Kim Speier
A few months have passed since the launch of Instagram Stories, a way to share photos and videos without overwhelming your followers’ news feeds. How will it ultimately compete with Snapchat’s version of the Stories feature?
Small Business Saturday is Saturday, November 26th, but there’s still plenty of time for your business to participate. You likely have some Black Friday or Cyber Monday deals in the works, so why not include Small Business Saturday as well?
Black Friday 2016 is right around the corner, so save yourself the stress and start preparing now by focusing on these areas of digital marketing.
From the factors that go into your search engine rankings to the impact SEO has on your online presence, consider this your guide to everything you need to know about SEO!
While the way we consume news is different than a few years ago, that doesn’t mean press releases are obsolete. Check out this step-by-step guide so the next time your company has important news to share, you’ll be ready.
In July, Verizon announced its plans to purchase Yahoo for $4.83 billion, which will grant Verizon full ownership of Yahoo’s search and email properties, social networking site Tumblr, and other brands. If they choose to follow through with the deal, will this be the key differentiator that Verizon needs to remain competitive?
In light of the “New Era” at One Bills Drive, this infographic takes a look at the key coaches, athletes, and events that have shaped the Buffalo Bills since 1999.
If you’re looking for some inspiration to create your next user-focused campaign, take a look at these six brands currently winning at user-generated content.
Not only are more people buying back-to-school necessities online – they’re also using mobile devices to do it. Let’s take a look at consumer behavior during this year’s back-to-school shopping season and how mobile is playing a larger role than ever before.
It’s no easy task keeping up with all of the new breweries opening up and hosting events around Western New York, but that’s where social media can step in.
Online reviews are becoming increasingly important to the decision-making process, as we have an overwhelming number of options to choose from and countless mediums at our disposal to learn more.