Female athlete sponsorships used to be few and far between, but that’s always been both an ethical and branding mistake. Thankfully, that’s changing.
Author: Mike Whitney
Mike is a former Inbound Marketing Specialist at Mainstreethost. Besides writing about marketing, he enjoys old movies, live music, and the Buffalo Bills.
3 Brands That are Bringing Content Marketing to Their Packaging
Content marketing doesn’t have to be limited to your website – you can bring it into the physical realm using these creative packaging promotions.
Social Media Marketing Case Study: How One Man Used Twitter to Become a New York Times Best Seller
Shea Serrano was a blogger with a funny take on pop culture. With Twitter, he marketed his great new book all the way to the New York Times Best Seller list.
5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
A Friendly Giant: How Facebook is Using Instant Articles to Woo Publishers
Instant Articles are a new way for brands and publishers to collaborate. Who will benefit most from that collaboration: marketers, publishers, or Facebook itself?
What’s Trending Now: 3 Marketing Takeaways From Mary Meeker’s 2015 Internet Trends Report
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
UX is Not User Engagement
User experience is often conflated with user engagement. Here we examine the subtle differences between the two concepts.
UX is not UI: The Differences And Why They Matter
User interface (UI) design is only one element of user experience (UX), though the two are commonly misconceived as the same thing.
Programmatic Advertising 101: An Overview
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
Mother’s Day Marketing: The Best Examples from Recent Years
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.