Avoiding these three ecommerce pitfalls will enhance your site’s user experience and help increase conversion rates.
Author: Mike Whitney
The Importance of Testimonials and How to Use Them Effectively
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
CAN-SPAM 101: Your Guide to (Much) More Than Compliance
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Support Your Content Creation with the Right Distribution Strategy
Don’t let your hard work go to waste! Use these tips to help support your content with the right distribution strategy.
Don’t Be Fooled by Vanity Metrics
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
The Beauty of Inbound: Relevancy
Your company’s content needs to be not just informational, but relevant to your consumer base.
Why Buyer Personas Work for Small Businesses
Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
The Psychology of Online Buying
In order to be the best online seller, get in the mind of your online customers. Here are some tips.
Addressing Your Audience with the Right Tone
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
How Can A/B Testing Improve Your Website’s Effectiveness
A/B testing is a simple tool to help optimize your web presence. Here, I examine some best practices for taking advantage of it.