When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.
It’s important to post content on your blog in a consistent and timely fashion. But is there a one-size-fits-all solution for the day and time to publish?
You can easily learn everything there is to know about blogging – just be patient and focus on one thing at a time. Here is some advice that can help get you on your way to making it as a professional blogger.
I learned the hard way that, while content is still king, good writing is only half the battle won. A lack of engagement and sharing of my content woke me up to this reality, so nowadays I don’t write a thing before I’ve answered this one question.
Clickbait is a much-maligned type of web content that offers lots of flash, but little substance. Here we dive into why it’s bad for users and businesses.
There’s no real argument for not having a blog for your business these days. It’s an important part of building your website’s credibility, providing updated content consistently to your visitors and search engines, and engaging your customers.
Don’t let your hard work go to waste! Use these tips to help support your content with the right distribution strategy.
So you want to start a blog; great! One of the toughest questions that both new and experienced bloggers ask is how frequently they should be posting. It’s a tough question to answer. There’s no real formula for success, no magic number.
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Do you take the same bit of writing in Comic Sans as seriously as you do when it’s in Helvetica? Of course not, and this is because the way words are presented can drastically affect our perception of their meaning.
It’s apparent that typeface does affect the way we absorb textual content. But exactly how significant is it?
The cursor blinks, over and over again. It sits there on the empty virtual page and taunts your inaction. You couldn’t conjure an introduction if someone had a gun to your head.
It’s a common struggle among us writers to which there’s no easy remedy. But here are a few useful techniques for writing introductions that’ll both freshen your approach and suck in would-be readers.
A regularly updated blog is a great way for small businesses to find leads and establish credibility. Here are 5 effective blogging techniques to boost local business.