Message Received, or How I Learned to Love Email

Most marketers agree email is a good option again – and one of the preferred ways to reach the Millennial and Gen Y customer segments. That’s why it’s important to take another look at your email efforts, or even just refresh yourself on the best practices.

Is Email Marketing Still Effective?

It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.

Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season

It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?

Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.

The Importance of Multichannel Holiday Marketing Proven By Stats [INFOGRAPHIC]

The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.

Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.