Most marketers agree email is a good option again – and one of the preferred ways to reach the Millennial and Gen Y customer segments. That’s why it’s important to take another look at your email efforts, or even just refresh yourself on the best practices.
Category: Email Marketing
Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.
If you care about your deliverability and customer experience, permission-based marketing is the way to succeed.
No matter how cluttered a recipient’s email inbox may be, if you can apply common sense, an awareness of the digital world, and timeless email writing techniques to your message, your email may not only be read, but answered.
Email continues to be a thriving, vital aspect of digital marketing. Here’s a look at the three best email marketing tools for your business.
CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Don’t let your hard work go to waste! Use these tips to help support your content with the right distribution strategy.
You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
The importance of marketing on multiple channels (in-store, on your website, via email or social media, in print, etc.) is undeniable; especially during the holidays. Consumers actually expect it from you.
Don’t believe me? Check out our infographic chock-full of stats that prove the importance of multichannel holiday marketing.
According to HubSpot, “Saturday has the highest click-through-rate at over 9%, and Sunday is the second highest.” For more statistics, check out the infographic below that illustrates seven insightful email marketing stats for small businesses.