Category: SEO

301 Redirects vs. Canonical Redirects with Printable Materials

In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.

The Case Against Duplicate Content

For years, SEO professionals have warned against duplicate content.

Phrases like, “Just don’t do it”, “Make sure every page’s content is unique”, “You don’t want to be penalized for duplicate content” have been heard ‘round the world.