Everyone says content is extremely important for SEO. But why? Here we examine Search Engine Optimization (SEO) with Google as the primary example.
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.
Whether you’re a webmaster, an SEO or a business owner with a website, Google’s Panda and Penguin updates shouldn’t be anything new to you.
Whether you plan on hiring someone as an in-house SEO or are taking the agency route, defining your goals early is a must in my professional opinion and will help ensure a more dominant, successful internet presence.
From algorithm changes to the introduction of new social networks, 2011 kept SEOs / digital marketers on their toes. Below are 4 digital marketing predictions I am making for 2012:
Take a look at how search has evolved over the years with this infographic.
Don’t just be creative, stay creative. Focus on your competitors but try to put more time into focusing on what they are doing well and not just everything they are doing.
Click to learn more about when it’s appropriate to utilize rel=”canonical” versus 301 redirects.
Without goals, you cannot easily track your ongoing SEO campaigns. Sure, you can track your site’s traffic, rankings, and other metrics, but what are you shooting for?
Black Hat SEO is a type of search engine optimization that uses undesirable tactics to push low-ranking websites up into higher positions in the SERPs (search engine results pages). Employing these tactics often results in websites being penalized or blacklisted (banned) by the search engines.