Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
Category: Website Content
Podcasts occupy a very specific niche in the world of content marketing. Executed well, and it could be the perfect supplement for your marketing strategy.
A/B testing is a simple tool to help optimize your web presence. Here, I examine some best practices for taking advantage of it.
Landing pages are webpages with the purpose of getting visitors to complete a particular action, oftentimes with the intention of providing some “offer” at the end. Individuals simply fill out a brief form before gaining access to a piece of content (if offered), and the company receives your contact information for future marketing efforts.
When all hope seems lost for dull subject matter, take a deep breath and focus on your presentation. Remember: it’s not what you say, but the way you say it.
Your website is a vital member of your marketing team; and in today’s consumer-driven digital world, above all, its main responsibility is to provide your online users with a stellar experience – start to finish.
Because of this, business owners and other marketing professionals must look at their employee, ahem – their website, with a discerning eye and perform an evaluation to ensure it’s working hard for the users and no one but.
Content is everywhere you look; it’s videos and blogs, website copy and images; it’s on your website and off, shared on social media and through email. Here are some tips on how you can provide a positive user experience with content strategy.
Most folks may not realize the importance of microcopy or how they should be crafting it. This unfortunate fact is what brings us to the next few considerations that everyone should make when it comes to writing microcopy.
Writing titles and headlines is a tough business, but when 80 percent of people read headline copy and only 20 percent read the remaining copy, crafting a compelling, intriguing, and/or witty headline is a necessary evil.
Whether you’re a webmaster, an SEO or a business owner with a website, Google’s Panda and Penguin updates shouldn’t be anything new to you.
Through crafting my own posts and through reading the words of others, I’ve come to realize that while each high-quality written piece is high-quality in its own unique way, mediocre blog posts/articles/news stories often have certain features in common, features that are mildly perturbing and/or slightly agitating and that might even cause me to dismiss the entire piece.
It’s no secret that most businesses have websites. It’s also no secret that a lot of these websites suck. Whether it’s because of poor design or poor on-page elements, there are always things that can be done better (this blog is no exception).