Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
Marketing Blog
6 Valuable Lessons from Tim Hortons’ Roll Up the Rim to Win Campaign
Despite my inner turmoil dealing with constant Roll Up the Win losses – it got me questioning “Why? Why am I doing this to myself? Why do I keep returning to something that gives me constant disappointment? WHY?”
Not only that, but how can I take my own addiction for this promotional giveaway and apply it to my own clients? This is what I learned…
The Psychology of Online Buying
In order to be the best online seller, get in the mind of your online customers. Here are some tips.
Make Content Marketing Work for Your Ecommerce Site
If you are an ecommerce business, it can be hard to figure out how to make content marketing a valuable asset on your website; that’s what we’re here for!
Addressing Your Audience with the Right Tone
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
A Comprehensive Introduction to Content Marketing [Infographic]
Not convinced that content marketing will be the best thing ever to happen to your business? Then check out our comprehensive introduction to content marketing infographic, which delves a little deeper into the ins and outs of content marketing.
Marketing For-Profit vs. Nonprofit Businesses: What Are the Differences?
For-profit and nonprofit businesses ultimately have the same objective: make money. Whether you’re selling a tangible product or service or you’re trying to attract donors…
6 Iconic Rebrands of the Last Decade
For brands to remain relevant, they may rebrand themselves to create a new persona among consumers or prove that they can keep up with the…
The Importance of Social Media Visuals (and How to Create Compelling Ones)
Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!
Website Speed and Sales: Is there a Considerable Correlation?
From websites to cars, faster is typically better. However, there are a few basic reasons faster is more than desirable; it’s actually vital to your website’s success.