A/B testing is a simple tool to help optimize your web presence. Here, I examine some best practices for taking advantage of it.
Marketing Blog
SEO is Changing: What to Do to Keep Up
SEO five years ago, or even one year ago, is quite different from the SEO of today. Google has implemented several changes to its algorithms that affect how searchers get results, and how marketers get your website found.
Instagram: Visual Storytelling For Your Brand
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason.
How to Make the Most of Your Twitter Profile
As a follow-up to our “Science Behind the Tweet” post, let’s dive a little deeper into how to maximize the effectiveness of your Twitter profile.
10 Tips to Create Effective Responsive Design [Infographic]
Within are 10 tips you should follow to create effective responsive design. Happy coding!
Is Email Marketing Still Effective?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.
5 Elements to Creating Landing Pages That Convert
Your marketing department has spent countless hours putting together an eBook to share with website visitors, social media followers, and most importantly, customers. They’ve meticulously…
Customer-Centric Marketing: A Mint.com Interview with Craig Kilgore
The companies with the most exciting marketing concepts today aren’t the ones focused solely on their brand, products, services, or employees, says Craig Kilgore, inbound marketing manager for Mainstreethost. They’re the ones shedding some light on the people that keep them in business: their customers.
The Science Behind the Tweet
Twitter has become an essential tool in your social media arsenal, but are you sure that you’re using it as effectively as you can be?…
SEO: Where to Begin
Whether you’ve begun developing an SEO strategy or you’re not entirely sure what SEO means for your company, there’s definitely a learning curve to understanding how to optimize your content. People talk about the importance of ranking number one, but how do you get there and should that really be the end goal anyways?