For-profit and nonprofit businesses ultimately have the same objective: make money. Whether you’re selling a tangible product or service or you’re trying to attract donors…
Marketing Blog
6 Iconic Rebrands of the Last Decade
For brands to remain relevant, they may rebrand themselves to create a new persona among consumers or prove that they can keep up with the…
The Importance of Social Media Visuals (and How to Create Compelling Ones)
Within this post, you’ll learn why social media visuals are so important, plus the dos and don’ts of creating visuals that compel your audience to actually click, share, like, tweet, comment, etc.!
Website Speed and Sales: Is there a Considerable Correlation?
From websites to cars, faster is typically better. However, there are a few basic reasons faster is more than desirable; it’s actually vital to your website’s success.
How Can A/B Testing Improve Your Website’s Effectiveness
A/B testing is a simple tool to help optimize your web presence. Here, I examine some best practices for taking advantage of it.
SEO is Changing: What to Do to Keep Up
SEO five years ago, or even one year ago, is quite different from the SEO of today. Google has implemented several changes to its algorithms that affect how searchers get results, and how marketers get your website found.
Instagram: Visual Storytelling For Your Brand
Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason.
How to Make the Most of Your Twitter Profile
As a follow-up to our “Science Behind the Tweet” post, let’s dive a little deeper into how to maximize the effectiveness of your Twitter profile.
10 Tips to Create Effective Responsive Design [Infographic]
Within are 10 tips you should follow to create effective responsive design. Happy coding!
Is Email Marketing Still Effective?
It’s easy to discount the impact that email marketing has simply because it’s been around for so long, but statistics say that 9 out of 10 Americans use email every day, whether it’s on a mobile device or computer.