The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
Your company’s content needs to be not just informational, but relevant to your consumer base.
Inbound marketing is transforming the marketing space, so we put together a brief overview (with the help of our partners at HubSpot) to uncover what inbound is all about and how you can incorporate it into your marketing plan.
Social networks serve as a great platform for getting your company’s name out there and discussing what you do and how you do it. But what about your bottom line?
Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
Despite my inner turmoil dealing with constant Roll Up the Win losses – it got me questioning “Why? Why am I doing this to myself? Why do I keep returning to something that gives me constant disappointment? WHY?”
Not only that, but how can I take my own addiction for this promotional giveaway and apply it to my own clients? This is what I learned…
In order to be the best online seller, get in the mind of your online customers. Here are some tips.
If you are an ecommerce business, it can be hard to figure out how to make content marketing a valuable asset on your website; that’s what we’re here for!
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
Not convinced that content marketing will be the best thing ever to happen to your business? Then check out our comprehensive introduction to content marketing infographic, which delves a little deeper into the ins and outs of content marketing.