As much as we may personally enjoy talking about search engine optimization, frankly it’s not the most thrilling subject in the world (at least for the average human being). The relative importance and profitability of SEO has already generated a million-and-one blog posts on the subject, so it’s gradually become more and more difficult to stand out.
To this end, what can we do as bloggers to stand out and make people want to read our SEO posts?
1) Talk layman’s terms and be relatable
Canonical redirects. Robot.txt files. ALT text. Referrer strings.
Don’t fall into the jargon trap – what you think makes you sound smarter only confuses less-experienced readers.
Keep the technical lingo to a minimum to appeal to a wider variety of potential viewers. Even those who understand complex SEO vernacular will likely prefer a post that speaks in a more casual, relatable voice. Replace complicated terminology with sensible analogies (not farfetched ones) if you think they’ll help people better digest your message.
2) Be witty and use humor
Sometimes the best way to engage readers in a technical topic is to lighten up your language. Don’t be afraid to give humor a shot when you’re writing about something like SEO: use puns, spin wordplay and get witty.
You want to create an entertaining and enjoyable experience for those who end up on your post. Not to mention that folks are also more inclined to share and Retweet blog posts that entertained them.
3) Talk about something new and unique
Sure, it depends on the audience you’re writing for, but if you’re targeting folks in the digital marketing industry then you know they’ve seen it all: the played-out “What ____ can teach us…”, the nondescript “X SEO tips” and the unstoppable, bland ramblings on Google update changes. These are the soured headlines that savvy readers are going to pass right over.
You need to step up and give them something they’ve never seen before. Your post needs to capture and hold their attention; it needs to be so great that they can’t ignore it. Go above and beyond to blow those generic oldies out of the water – it will pay off.
4) Be concise and get straight to the point
Writers can make a bad habit of beating around the bush in their introductions. Doing so will often push readers away before they’ve had the chance to peruse the more pertinent information.
SEO can get complicated, so boiling down complex explanations to easily absorbed points will make your posts more approachable. Break lengthy ramblings into separate paragraphs or bullet points for a more attractive (and less intimidating) presentation.
Also keep length in mind. Don’t make your posts longer than they really need to be, because people lose interest sooner than you think. There’s simply no room for fluffy writing and unnecessary excess in a stellar SEO post. And if you need to, remember there’s always the option to split a post into more than one release (part I, part II, part III).
5) Provide plentiful imagery
Use photos, videos, illustrations and demonstrations to add clarity and make your posts more interactive. In the human brain, visuals are processed 60,000 times faster than text. People absorb images far quicker and tend to value them over text in our modern web-browsing culture, so including visual elements in an SEO post is instantly going to make it more memorable.
Not everyone has the ability to produce a full-fledged video or illustrate a beautiful infographic, but even screenshots of your subject matter can help viewers learn and captivate their interest.
So get out there and harness these helpful pointers to wrangle your readers’ attention and make them fall in love with your SEO posts. Any thoughts or questions? Let us know in the comments below.