Panda and Penguin are two important Google algorithm updates. Let’s look at some reasons why and differences between the two.
Marketing Blog
What Are Your Users Looking For? Anticipating Searcher Intent
SEO is about meeting your audience where they are searching. To do this, it’s vital to have an understanding of searcher intent.
Brick By Branding Brick: How Cities Build Their Brand
For a city to build tourism and its reputation, it needs to brand itself well. Thankfully, many best practices for businesses work for cities as well.
How Facebook Ads Work For Small Businesses
Facebook advertising is a great way to meet your audience where they’re already spending time.
Bidding On Growth: A Beginner’s Guide To Pay-Per-Click Marketing
Paid ads aren’t a new facet of doing business. In the digital age, they take the form of Pay-Per-Click advertising. Here’s a how-to for beginners.
User Experience Software: An Introduction to Mouseflow
A good user experience can mean the difference between a growing business and a dying one. Here’s an in-depth guide on one tool that makes great UX achievable.
Let Me Check My Schedule: Which Social Scheduling Tool Reigns Supreme?
Both Buffer and Hootsuite offer useful ways to streamline your social publishing: which one is best, and why?
February 2017 Roundup: 14 Noteworthy Digital Marketing Stats
Check back at the end of each month for the next collection of important facts and statistics.
Selling Online: Comparing The Top Ecommerce Platforms Available
Ecommerce had its coming out party with Amazon’s 1994 debut. Since then, Amazon has expanded well beyond online retail (though it does still dominate that…
Securing Your Site: HTTPS Migration Checklist
The HTTPS Migration Checklist. As hacking methods become more widespread and sophisticated, the first step to protecting your site – and your customers’ information – is HTTPS migration.