There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
8 Steps to Create an Infographic
Michael Biondo of Mainstreethost has created an infographic on how to make infographics.
Do You Have a Goal Oriented SEO Strategy?
Whether you plan on hiring someone as an in-house SEO or are taking the agency route, defining your goals early is a must in my professional opinion and will help ensure a more dominant, successful internet presence.
3 Tools to Help You With Social Media Outreach
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.
4 Digital Marketing (SEO) Predictions for 2012
From algorithm changes to the introduction of new social networks, 2011 kept SEOs / digital marketers on their toes. Below are 4 digital marketing predictions I am making for 2012:
$150,000 Google Analytics Premium
After Google announced that it would no longer be providing search query data in Analytics from logged in Google users a few weeks back, they followed up with introducing “Google Analytics Premium”.
The History of Search [Infographic]
Take a look at how search has evolved over the years with this infographic.
How to Overcome the Most Difficult SEO Tasks
Don’t just be creative, stay creative. Focus on your competitors but try to put more time into focusing on what they are doing well and not just everything they are doing.
rel=”canonical” or 301 Redirect?
Click to learn more about when it’s appropriate to utilize rel=”canonical” versus 301 redirects.