It seems to me that television commercials have ample potential to be dynamic, while Facebook ads often struggle to be anything but flat. Though only time will tell if the commercials for these two ecommerce sites are successful.
Marketing Blog
All About Fake Online Reviews: The Problem of Separating Fact from Fiction
I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
It’s All About Images: The Twitter Header and Why We Love Visual Content
Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
“Open Your World”: What Small Businesses Can Learn from Heineken
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
The Pros and Cons of Personalized Marketing
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Nine Steps to Assembling an Inbound Marketing Team – Voltron Style
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work?
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
Celebrity Endorsements and Twitter: Do We Buy Things When Celebrities Tell Us To?
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?