From algorithm changes to the introduction of new social networks, 2011 kept SEOs / digital marketers on their toes. Below are 4 digital marketing predictions I am making for 2012:
After Google announced that it would no longer be providing search query data in Analytics from logged in Google users a few weeks back, they followed up with introducing “Google Analytics Premium”.
Take a look at how search has evolved over the years with this infographic.
Don’t just be creative, stay creative. Focus on your competitors but try to put more time into focusing on what they are doing well and not just everything they are doing.
Click to learn more about when it’s appropriate to utilize rel=”canonical” versus 301 redirects.
Without goals, you cannot easily track your ongoing SEO campaigns. Sure, you can track your site’s traffic, rankings, and other metrics, but what are you shooting for?
Black Hat SEO is a type of search engine optimization that uses undesirable tactics to push low-ranking websites up into higher positions in the SERPs (search engine results pages). Employing these tactics often results in websites being penalized or blacklisted (banned) by the search engines.
Mainstreethost is pleased to announce their inclusion in WebsiteMagazine.com’s Top 50 Search Engine Agencies list for March of 2011.
Matt goes on to explain that there are two classifications of penalties to include “Manual” and “Algorithmic” penalties. Manual can include spam reports while algorithm based penalties could include keyword stuffing, cloaking, etc.