Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Nine Steps to Assembling an Inbound Marketing Team – Voltron Style
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work?
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
Celebrity Endorsements and Twitter: Do We Buy Things When Celebrities Tell Us To?
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
8 Steps to Create an Infographic
Michael Biondo of Mainstreethost has created an infographic on how to make infographics.
Do You Have a Goal Oriented SEO Strategy?
Whether you plan on hiring someone as an in-house SEO or are taking the agency route, defining your goals early is a must in my professional opinion and will help ensure a more dominant, successful internet presence.
3 Tools to Help You With Social Media Outreach
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.
4 Digital Marketing (SEO) Predictions for 2012
From algorithm changes to the introduction of new social networks, 2011 kept SEOs / digital marketers on their toes. Below are 4 digital marketing predictions I am making for 2012: