Everyone says content is extremely important for SEO. But why? Here we examine Search Engine Optimization (SEO) with Google as the primary example.
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
If you’ve ever spent time on BuzzFeed, you know the site can best be described as one giant, addictive, and amazing time suck. I follow BuzzFeed on Twitter, and when the site tweets the headline of its newest article, I click through to the article almost every time.
Magazine headline writers are heralded as the best in the field, but BuzzFeed is equally adept at composing compelling headlines.
I’ve been doing a good deal of reading, writing, and editing, and being the unabashed grammar nerd I am, my eyes seem to be drawn…
At the heart of your content marketing strategy should be quality, useful and up-to-date content that your audience will find interesting enough to share with friends and family. You can publish bulks of content each week to get higher search traffic, but if your readers don’t like your articles, they won’t be your fans. If they quickly leave your pages, Google will lower your rankings, so it won’t help your marketing efforts in the long run. Original content with valuable information for your prospective customers will. But you can easily lose track with all the tasks, ideas and plans you need to do. Here are five tools that can help you stay organized and improve your content marketing strategy’s results.
I used to abhor the idea of page limits as it applied to paper writing in high school and college. While my peers desperately tried to reach the page limit for a given paper, I fruitlessly attempted not to exceed it. Most students slapped a page of first-rate concocted nonsense on the end of their papers. The more intrepid went to such lengths as to enlarge the periods at the end of sentences to 14-point font (legend has it this can add as much as an extra page to a lengthy paper). Meanwhile, I tried to tweak margins before eventually accepting my role as slayer of sentences.
Humans have been living on planet earth for centuries, fulfilling a myriad of timeless feats that have altered the way we go about our everyday lives. While these milestone advancements in science and technology have bettered the lives of generations to come, they have contributed to countless imperfections as well as from a deteriorating ecosystem to costly world wars. As we reflect on the End of Days, could the future of the human race be up for fatal risk or imminent growth?
Marketers tap into memories both real and imagined through nostalgic advertising, and consumers attempt to get in touch with a long-gone past through nostalgic consumption.
Here’s a look at some of the top pro sports franchises in the game (the social media game, that is) and how they stack up against the finest consumer brands on the market.
Writing titles and headlines is a tough business, but when 80 percent of people read headline copy and only 20 percent read the remaining copy, crafting a compelling, intriguing, and/or witty headline is a necessary evil.