Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
The Pros and Cons of Personalized Marketing
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Nine Steps to Assembling an Inbound Marketing Team – Voltron Style
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work?
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
Celebrity Endorsements and Twitter: Do We Buy Things When Celebrities Tell Us To?
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
8 Steps to Create an Infographic
Michael Biondo of Mainstreethost has created an infographic on how to make infographics.
Do You Have a Goal Oriented SEO Strategy?
Whether you plan on hiring someone as an in-house SEO or are taking the agency route, defining your goals early is a must in my professional opinion and will help ensure a more dominant, successful internet presence.
3 Tools to Help You With Social Media Outreach
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.