Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
Michael Biondo of Mainstreethost has created an infographic on how to make infographics.
Whether you plan on hiring someone as an in-house SEO or are taking the agency route, defining your goals early is a must in my professional opinion and will help ensure a more dominant, successful internet presence.
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.