Whether you’re a webmaster, an SEO or a business owner with a website, Google’s Panda and Penguin updates shouldn’t be anything new to you.
It seems to me that television commercials have ample potential to be dynamic, while Facebook ads often struggle to be anything but flat. Though only time will tell if the commercials for these two ecommerce sites are successful.
I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…
Lady Gaga’s Littlemonsters.com: Why It Works and What It Means for Social Media
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.