Pinterest Beyond the Surface: The Why and How of Pinterest Marketing

Last week Pinterest announced Pinterest Web Analytics, a free tool that lets businesses track their pinning activity. It’s big news for marketers hesitant to get on board with Pinterest due to lack of measurement tools other than third-party ones like Curalate and Pinfluencer. Pinterest Analytics grounds Pinterest more deeply in data, and it tells businesses what people pin from their websites, how many people pin, what pins get the most repins, and how many impressions Pinterest content generates.

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Five Examples of Small Businesses Benefiting from Effective Calls-to-action

Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. It’s not simply all about delivering a compelling message, either. Design matters, too.

Five Creative Brands with the Brightest Ideas on Super Bowl Sunday

Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack, some even generating buzz without spending a dime (ah, social media).

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Writing Killer Marketing Headlines with Some Help from BuzzFeed

If you’ve ever spent time on BuzzFeed, you know the site can best be described as one giant, addictive, and amazing time suck. I follow BuzzFeed on Twitter, and when the site tweets the headline of its newest article, I click through to the article almost every time.

Magazine headline writers are heralded as the best in the field, but BuzzFeed is equally adept at composing compelling headlines.

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Five Great Tools to Enhance Your Content Marketing Efforts

At the heart of your content marketing strategy should be quality, useful and up-to-date content that your audience will find interesting enough to share with friends and family. You can publish bulks of content each week to get higher search traffic, but if your readers don’t like your articles, they won’t be your fans. If they quickly leave your pages, Google will lower your rankings, so it won’t help your marketing efforts in the long run. Original content with valuable information for your prospective customers will. But you can easily lose track with all the tasks, ideas and plans you need to do. Here are five tools that can help you stay organized and improve your content marketing strategy’s results.

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What Makes (and Breaks) a Blog Post

I used to abhor the idea of page limits as it applied to paper writing in high school and college. While my peers desperately tried to reach the page limit for a given paper, I fruitlessly attempted not to exceed it. Most students slapped a page of first-rate concocted nonsense on the end of their papers. The more intrepid went to such lengths as to enlarge the periods at the end of sentences to 14-point font (legend has it this can add as much as an extra page to a lengthy paper). Meanwhile, I tried to tweak margins before eventually accepting my role as slayer of sentences.