Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.
Marketing Blog
5 Incredibly Cheap Ways to Foster Happiness and Satisfaction in the Workplace
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
You Get What You Pay For: A Guide to Good Design Anatomy
In my profession as a web designer, it is not uncommon to hear a client try to explain to me that they can have their high school student build and design their website for a fraction of the cost. Of course they can, but we all know that you get what you pay for. A penny-saving decision like this might end up costing you far more in the long term.
Guide to Social Media: Twitter [Slideshare]
The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
Sex Sells and so Do Sexy Men: The Objectification of Men in Advertising
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?
#MSHUnderReview: The Five W’s of Email Marketing [Video]
Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.
#MSHUnderReview: The Importance of Brand Consistency [Video]
A brand is more than a logo and the products or services it represents, it’s the promise you make to your audience. It’s a promise that you will deliver quality products and services, and it’s what sets you apart from your competition. Throughout your marketing efforts, branding is how your audience identifies with you and it’s often the reason for using your product.
Just as consistency is key in many aspects of life, this is no different in the world of branding. Brand consistency is critical and provides the basis of how you deliver your brand’s message. Brand consistency means staying consistent across all platforms with voice and message, as well as packaging and logos.
Target’s Perfect Marriage of Traditional and Digital Marketing
Although Target is not the only department store to reach a vast audience, they have effectively branded themselves by creating, implementing and executing their marketing strategy, traditionally and digitally.
Don’t Read This Post – Just Trust Me.
Curiosity is a deep-seeded human instinct on the same level of hunger and sex – but what is it really good for and how can you make it work for you?
7 Ridiculously Clever Ways to Advertise
There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the…