If there is one undeniable way to directly communicate with your customers (besides picking up the phone or speaking face-to-face), it’s email for the win. Just because you have a direct route into an inbox, however, does not ensure your message will be seen or well received. For that reason, I’m going to explore 10 of the most effective ways to maximize the success of your email marketing campaigns and help you let this underdog rise to the top (of your contacts’ inboxes).
It hit me when I was cashing out on a much-needed cup of coffee the other night at Tim Hortons. I’d heard similar suggestions countless…
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
Music can often be the leading factor in what elicits an emotional reaction from media viewers. Auditory queues play a significant role in how we…
So what are we digging for? Facebook, Twitter, and Pinterest have built-in analytics. I’ll talk about what metrics within those analytics can be helpful and valuable for tracking, analyzing, and further developing your social media marketing efforts.
After almost eight months, the Mainstreethost mural is complete, check out the time lapse video below.
Here’s a little something special for our fellow East Coast readers. Available now (and free to download) are five brand new Twitter headers, featuring NYC, Buffalo, Toronto, Boston and Miami.
In the world of keyword searching there are two basic types: a head term and a long-tail phrase. The head term is a broad category, like used books for example, while the long-tail phrase is a more detailed search, like selling used books.
When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.
And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platforms power, and how you can incorporate these practices into your Instagram efforts.
Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What if it becomes an activity that exists but doesn’t deliver?