Here’s a little something special for our fellow East Coast readers. Available now (and free to download) are five brand new Twitter headers, featuring NYC, Buffalo, Toronto, Boston and Miami.
In the world of keyword searching there are two basic types: a head term and a long-tail phrase. The head term is a broad category, like used books for example, while the long-tail phrase is a more detailed search, like selling used books.
When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or, even worse, take selfies. Did some of my Instagram stereotypes prove true? Sure. But I quickly realized that Instagram is much more than a culinary-capturing tool.
And as a marketer, I found that there are a number of brands with great Instagram marketing strategies. In May 2013 Simply Measured published a study that looked at Instagram adoption by Interbrand’s top 100 brands. Simply Measured found that 67% of the top brands have Instagram accounts, and 34% have over 10,000 followers. Here are some brands doing amazing things on Instagram: what they do that works, how they leverage the platforms power, and how you can incorporate these practices into your Instagram efforts.
Content marketing is a crucial activity that drives business growth by spreading brand awareness, facilitating brand engagement and building brand authority. But, what if it doesn’t work for you? What if it becomes an activity that exists but doesn’t deliver?
I’m going to begin Part III of this Google+ series by diving right into the good stuff.
If you’ve just started out on your Google+ journey but aren’t really feeling the social network and think it couldn’t possibly have any good stuff, then take a few minutes and learn about Google+ Ripples. (I promise it’s worth it.)
Last week I kicked off a series on Google+ with a wicked in-depth guide to Google+ Profiles. For the second part of the series, I’m going to talk about Google+ communities. If you’re trying to heed the advice of everyone and get on board with Google+ in prep for Author Rank but feel like you just exist on Google+ in a vacuum, communities can be really useful for finding other active Google+ users in your field and discovering new blog posts/videos/resources/tips.
“There are only three ways to motivate people: money, fear, and hunger.” Ron Swanson
Isn’t it a buzzkill when you publish an awesome blog post, but someone brings it to your attention that you made a silly mistake, like using “affect” instead of “effect”? Or maybe you wrote “lose” when you really meant “loose,” or you confused “whose” with “who’s.”
I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of all the other major social networks (Facebook, Twitter, Pinterest, Instagram), so it was much easier to go along with the rest of the world (right or wrong) and dismiss Google+ as a digital graveyard. I had a Google+ account, sure, but if you asked me how to start a hangout or how to share something based on circles, you’d hear crickets.
A few weeks ago I briefly talked about the process of coming up with ideas for blog posts. I quoted Jon Morrow, who in a post for Copyblogger said this:
“Great ideas aren’t just lying around, waiting for you to use them. You have to search for them… The key is doing the work. The ground may be full of buried treasure, but you have to be willing to grab a shovel and start digging.”
The subjunctive mood: why it’s “I wish I were” and not “I wish I was.” What the subjunctive mood is and when to use it, illustrated with the help of some famous songs.