Not only is Google the number one search engine, the company has also developed a bounty of tools that every marketer should be utilizing.
Google is hoping the new AMP (Accelerated Mobile Pages) project will bring a faster, more user-friendly experience to mobile web browsers.
Social Media vs. Search Engine. The two biggest drivers of referral traffic today are Facebook and Google – and they’re battling for supremacy.
We’re here to let you know that Google has made a significant update to Panda, their search results ranking algorithm that targets low-quality content on websites.
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
To help everyone build a better understanding of the latest Google update, Panda 4.1, we took the discussion to Twitter to let everyone weigh in. Inbound Marketing Manager Craig Kilgore joined the conversation to share his knowledge on the topic. Enjoy the recap of the conversation which highlights the need-to-know information about Panda 4.1!
Here’s everything you need to know about Google’s newest property, Google My Business.
Some companies who offer search engine optimization tout a guarantee for first page search engine rankings – but let’s take a closer look at this phenomenon, and why the buyer should beware such lofty guarantees.
Product Listing Ads and Google Shopping are hot: More sales for less cost than most other shopping channels. But setting up a PLA campaign is a skill that most merchants have not yet acquired. This step-by-step guide will get you started.
Whether you’re a webmaster, an SEO or a business owner with a website, Google’s Panda and Penguin updates shouldn’t be anything new to you.
Last week, Google launched SendACallFromSanta.com which allows you to send personalized phone calls from Santa himself.
After conducting a search for my own name, I came across the following. Although I am logged in and am receiving personalized results, is Google changing how they display author information for certain queries? Has anyone else come across this?