Other fields and industries have been using gamified elements for years. With this in mind, it’s only a matter of time before gamification as a marketing strategy becomes the industry norm, putting old-fashioned strategies out to pasture.
Mainstreethost’s Digital Marketing Blog
Twitter is now enabling users to donate to political campaigns via tweets – who stands to benefit the most?
As businesses and marketing agencies, how do we draw the line between personalization and marketing that is just plain creepy?
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.
Facebook is rolling out new ecommerce features for its business pages – here are some tips for taking advantage.
Today, social networks like Facebook, Twitter, and Instagram are extremely effective marketing tools, often generating great results from both a marketing and sales perspective. So how has social media changed the way we think about event marketing in particular?
It’s that spooky time of year again! To celebrate, we decided to put together a list of some truly scary marketing statistics. But before you get too freaked out, we also added some helpful tips on how to make the best of this creep-tacular data.
On Wednesday, YouTube unveiled its newest product offering called YouTube Red, which will be available to the public on October 28th. It’s a subscription-based video streaming service that will give consumers full access to YouTube’s repertoire, in addition to exclusive movies and series, completely ad-free.
Pepsi isn’t the only brand that was featured in “Back to the Future II,” nor are they the only brand to use “Back to the Future Day” as a marketing stunt. Here are a handful of brands that were either advertised in the film or are now using the film to advertise themselves.