As a follow-up to our first 2015 Cannes Lions Festival post, here is an end-of-week roundup examining several important takeaways from the festival where marketers and advertisers converged to discuss new trends.
Mainstreethost’s Digital Marketing Blog
The Cannes Lions festival is a place for marketers and new media advertisers to converge and discuss industry trends. Here are some noteworthy takeaways.
It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges.
One of the most important, and potentially most difficult, parts of managing an ecommerce website is writing informative and persuasive product descriptions.
To truly understand your customer and explode your brand, you’ve got to forget about their age, where they went to college, and whether they rent an apartment or own a house in the suburbs. To find and engage potential customers you have to really, truly, understand what they DO.
‘Should we or should we not automate?’ It’s a question that many organizations across the board are asking.
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.
There’s no real argument for not having a blog for your business these days. It’s an important part of building your website’s credibility, providing updated content consistently to your visitors and search engines, and engaging your customers.
Whether you’re targeting other businesses or individual consumers, marketing ultimately comes down to knowing your audience, their goals, and what motivates them to choose one brand over another.
User experience is often conflated with user engagement. Here we examine the subtle differences between the two concepts.
In the past few months, livestreaming has taken the digital world by storm, connecting users around the world to sporting events, concerts, breaking news, and product launches.