I learned the hard way that, while content is still king, good writing is only half the battle won. A lack of engagement and sharing of my content woke me up to this reality, so nowadays I don’t write a thing before I’ve answered this one question.
Mainstreethost’s Digital Marketing Blog
When brands apologize, it can be difficult to effectively communicate sincerity. Here are some best practices for making your mea culpa’s count.
Pokemon Go is a test, a launchpad, and truly exciting for anyone who understands what advances are still to come in virtual and augmented-reality tech.
Online reviews are becoming increasingly important to the decision-making process, as we have an overwhelming number of options to choose from and countless mediums at our disposal to learn more.
The rise of voice search will bring new challenges and opportunities for anyone hoping to be found on the web. Let’s look at how it will impact SEO.
If you can use audience research, social media, and quality pieces to develop a concrete content strategy, the time invested will be well worth the effort.
On Wednesday, June 15th, I had the pleasure of attending a HubSpot User Group (HUG) meetup in Buffalo. The purpose was to collaborate with marketing specialists from other agencies and local businesses, share our experiences, and take something new back to our own companies.
Clickbait is a much-maligned type of web content that offers lots of flash, but little substance. Here we dive into why it’s bad for users and businesses.
When it comes to SEO, it’s important to have all the facts. We’ve created this list to help you avoid the most common (and damaging) SEO myths.
We’ve rounded up the most important digital marketing stats and facts from June 2016 to help keep you up-to-date on all the latest happenings.
Like many cities across the country, Buffalo has experienced significant economic ups and downs over the years. But after one of the worst economic downturns in history, the city is rising up again.
Mary Meeker’s internet reports are canon for anyone who works in tech. Here are a few of the most important takeaways for marketers from her 2016 report.