Brandon Koch is an Inbound Marketing Specialist at Mainstreethost, a digital marketing agency in Buffalo, N.Y. He writes about a variety of topics, including content marketing, social media, sports and more. Connect with Brandon: Google+
Companies with a solid sales and marketing alignment see a 20% growth in annual revenue, according to Aberdeen Group.
So if you’re struggling to join forces with your sales department (or vice versa), and your company is struggling because of it, read on. Here are five ways to align your sales and marketing departments.
It’s clear that a website built using responsive design is the answer to your mobile website woes. Stop turning mobile users away from your website. Mainstreethost graphic designer Mike Biondo’s latest infographic displays some of the most compelling statistics supporting the benefits of responsive design.
There are many ways you can use video to promote your business, but just like you do with any other form of content marketing, you must outline your business goals from the inception of your video marketing initiative. What would you like to offer current/potential customers with your videos? What type of content will you use to present your material? What platforms will you choose to upload and share your video on?
Maybe you have a deep-rooted history in your community, or your award-winning culture is a big reason why your products or services succeed. Learn more about how businesses can promote their brands, products or services using video.
Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. It’s not simply all about delivering a compelling message, either. Design matters, too.
Super Bowl Sunday is the pinnacle for advertisers, an evening for which brands showcase their much-anticipated spots with the high hopes of captivating the hundreds of millions watching across the globe. But as Twitter reached its fever pitch (231,500 tweets per minute, to be exact), during the third-quarter power outage inside the Mercedes-Benz Superdome in New Orleans, a few ingenious brands separated themselves from the pack, some even generating buzz without spending a dime (ah, social media).
A few years ago, Cisco’s VP of Marketing and Emerging Technologies, David Hesh, forecasted that by 2013, 90 percent of all internet traffic would be consumed by video. It’s no wonder why online video has garnered its fair share of recent conversation, and deservedly so. Adding video can effectively boost engagement, click-through rates, and ultimately, conversions.
Here’s a look at some of the top pro sports franchises in the game (the social media game, that is) and how they stack up against the finest consumer brands on the market.
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.
Smartphone Evolution: Experts Weigh in on the Mobile Marketing Debate.
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.