To build an influential digital presence, content marketing is an essential piece to the puzzle. It can also be among the most time-consuming elements to a marketing strategy.
Marketing Blog
Programmatic Advertising 101: An Overview
Programmatic advertising is being discussed more and more frequently these days, here’s a general look into what it is and how it works.
Getting Started with Google AdWords: The Basics
There’s a lot that goes into developing a successful AdWords campaign, between selecting the right keywords, ad types, images, and budget strategy, that it might seem overwhelming at first. But have no fear! Here’s everything you need to know to effectively set up your first AdWords campaign.
Mother’s Day Marketing: The Best Examples from Recent Years
To celebrate Mother’s Day (and marketing), we gathered some recent examples of companies who understood exactly how to tap into consumers’ emotions and best market their brand for Mother’s Day.
9 Brands That Used The Force on Twitter During Star Wars Day 2015
Whether to sell a product, service, or just create brand visibility, a plethora of brands used the force on Twitter for #StarWarsDay 2015.
3 Reasons Why Your Ecommerce Site Isn’t Performing
Avoiding these three ecommerce pitfalls will enhance your site’s user experience and help increase conversion rates.
Getting Started with Google AdWords: A Glossary of Terms [Infographic]
Before you can start designing ads and bidding for placements, you have to understand the terminology behind PPC and Google AdWords. This infographic will help you learn or brush up on some commonly used terms!
Sustainability Sells: 9 Tweetable Stats Proving Consumers Want You to Go Green
In recent years, society has placed a greater emphasis on the importance of “going green” and promoting environmentally sustainable practices. Check out these 9 tweetable statistics to see how sustainability sells!
The Importance of Testimonials and How to Use Them Effectively
Testimonials can be that missing ‘x-factor’ to take your website’s effectiveness to the next level.
5 Common Myths of Ecommerce Marketing
Ecommerce is an evolving industry, and there are still a lot of misconceptions out there about what marketing in the industry entails. Let’s look at five very common myths of ecommerce marketing.