Search engine rankings are comprised of a series of algorithms that take into account your website’s keywords, content, backlinks, user experience, and much more. There’s…
Marketing Blog
3 Ways to Unite Your In-Store & Ecommerce User Experiences [INFOGRAPHIC]
It’s no secret that retail has gone through a drastic evolution in the last few years. With the wide adoption of smartphones, retailers are forced to tackle a new set of challenges.
3 Marketing Activities You Can Automate Today
‘Should we or should we not automate?’ It’s a question that many organizations across the board are asking.
What’s Trending Now: 3 Marketing Takeaways From Mary Meeker’s 2015 Internet Trends Report
Mary Meeker’s internet trends reports are always widely anticipated for cutting-edge insight. Here’s why this year’s report was educational for marketers.
4 Tips For Drafting a Successful Video Marketing Strategy
Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small.
9 SEO Tips for Optimizing Your Blog Posts
There’s no real argument for not having a blog for your business these days. It’s an important part of building your website’s credibility, providing updated content consistently to your visitors and search engines, and engaging your customers.
B2B & B2C Marketing: How Do The Strategies Differ?
Marketing is marketing, right? You probably know it’s not that simple. Even though we may use the same tools for very different brands, the strategies,…
UX is Not User Engagement
User experience is often conflated with user engagement. Here we examine the subtle differences between the two concepts.
Google AdWords: An Overview of Reporting Tools
Once you’ve mastered the basics of AdWords, it’s important to explore the plethora of additional resources that Google offers. Their vast number of reports and custom settings allow you to really evaluate your advertising strategy to see what is working well for you and what isn’t working as well.
Typography 101: The Basics [SlideShare]
Use this helpful SlideShare to educate yourself on the basics of type and give you some insight into the intricate world of typography.