If you’ve ever wondered whether the elements on your website are doing their job, this is the post for you. Hotjar highlights website issues that are affecting your UX and, therefore, your overall influence online.
Social Media Marketing Case Study: How One Man Used Twitter to Become a New York Times Best Seller
Shea Serrano was a blogger with a funny take on pop culture. With Twitter, he marketed his great new book all the way to the New York Times Best Seller list.
Use Social Media as a Customer Service Platform This Holiday Season
Regardless of your current social media strategy, there’s no questioning that monitoring conversations around your brand is essential.
Marketing Lessons We Can All Learn From Movember [Infographic]
Over the past 12 years, the Movember Foundation’s #Movember marketing has become a worldwide viral campaign – and they don’t just have their stylized mustaches to thank for it.
4 Surprising Industries that Use Gamification (Is it Right for Your Business?)
Other fields and industries have been using gamified elements for years. With this in mind, it’s only a matter of time before gamification as a marketing strategy becomes the industry norm, putting old-fashioned strategies out to pasture.
Personalized Marketing: The Line Between Cool and Creepy
In today’s world, it can often feel like we’re being watched. On the one hand, it’s wonderful to have friends who seem to telepathically know…
A Newbie Guide to Using Google Analytics to Track Social Media Marketing
Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Do Viral Social Media Campaigns Actually Accomplish Anything?
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
6 Companies That Are Killing It On Instagram
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
How to Conquer Social Media – A Guide for Small Businesses [EBOOK]
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.