Search volume is only half of the keyword research equation. The other half is commercial intent.
Many marketers believe that Power Editor is the superior tool for ad creation. But Facebook is clearly making an effort to even the playing field between it and Facebook Ads Manager. With all of the recent improvements to both platforms, I think it’s clear that they’re both pretty out of this world.
To all of you that have considered dumping your content marketing campaigns, this one’s for you. Here are 8 tools that might make the content creation process much simpler and help you get the traffic you want.
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
Female athlete sponsorships used to be few and far between, but that’s always been both an ethical and branding mistake. Thankfully, that’s changing.
If your company is looking for fresh, young talent, then you can likely make Snapchat work for you.
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
Content marketing doesn’t have to be limited to your website – you can bring it into the physical realm using these creative packaging promotions.
Local SEO is a newer and lesser-known aspect of digital marketing, but this certainly doesn’t diminish its importance.