Today, social networks like Facebook, Twitter, and Instagram are extremely effective marketing tools, often generating great results from both a marketing and sales perspective. So how has social media changed the way we think about event marketing in particular?
6 Ways to Boost Facebook Engagement for Free
How do you fight statistics that say out of 100 Facebook fans only 6 are seeing your posts?
Despite the figures, improving your organic reach is possible. If your budget is limited, you’re new to social media marketing, or you just aren’t willing to pay for results, here are 6 easy and FREE ways you can start improving your Page’s engagement.
5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
All About Backlinks [PREZI]
Learn how backlinks have progressed as an SEO tool and how to effectively and appropriately use them in a Prezi developed by the Assistant Manager of Mainstreethost’s SEO Department, Bob Royal, and Partner Program Coordinator, Dan Weber.
9 Internet of Things (IoT) Resources for Marketers
Based on predictions and projections, it’s natural to feel a little overwhelmed by the IoT and the impact it can have on your day-to-day. To help, here is a roundup of nine resources that will give you a better understanding of the Internet of Things, examples of how it’s already being leveraged, and a look into what the future of the IoT holds for marketers.
The History of the Buffalo Sabres [INFOGRAPHIC]
To get you ready for the upcoming season, let’s take a walk down memory lane and look back at how far we’ve come over the past four decades!
Movie Marketing is Going Digital (and you should, too)
Digital marketing presents an interesting alternative to traditional and costly marketing methods. Just like in most industries, Hollywood can’t completely do away with traditional marketing on platforms like television. But with the increasing reach of digital methods like social media, these expenditures may be obsolete in the future.
The Undeniable Influence of the Emoji
At the surface level, emojis are just a way to add emotion or personality to the less personal ways we communicate. If you’re like many consumers out there, you probably like to include an emoji or two in text messages or social media posts. After all, there’s an emoji to describe practically any emotion, product, or activity you can think of .
The 7 Best Visual Marketing Tools for Non-Designers
Don’t think you have what it takes to make your own visuals? Well, you’re not alone. We can’t all be the next Pablo Picasso –…
Pinterest Dips Into Ecommerce
Not only can users find, collect, and share products they want, but they will also have the option to purchase them directly from their pins! On June 2, Pinterest confirmed that “Buyable Pins” are partnered with a few major brands and two ecommerce platforms, Shopify and Demandware.