CAN-SPAM is legislation that prohibits deceptive e-mail marketing – or ‘spamming’ – practices. Here’s what you can do to stay in adherence with the law.
Marketing Blog
Is a Mobile Site Worth It?
Mobile or responsive: What’s the better approach for appealing to your mobile audience? There are certainly arguments in favor of both options, and no definitive right or wrong answer. It ultimately comes down to what your target audience needs in terms of a digital experience and the time and budget you can commit to the project.
Hashtagging Across Social Networks: What to Know Before You Tweet, Post, or Share
From simple keywords to multi-word phrases, your hashtag options are essentially limitless. But do you know how to use them effectively and what practices to avoid?
The History and Influence of the Hashtag [Infographic]
The ubiquitous hashtag. How did it come into existence? And just how important are hashtags to your social media marketing? Find the the answers to these questions and more in this infographic!
Support Your Content Creation with the Right Distribution Strategy
Don’t let your hard work go to waste! Use these tips to help support your content with the right distribution strategy.
The Dos and Don’ts of Email Marketing [Infographic]
You know that email marketing has an important place in your digital marketing strategy (if you’re still unsure, check out another one of our blog posts), but are your campaigns as effective as they could be?
Don’t Be Fooled by Vanity Metrics
The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.
The Beauty of Inbound: Relevancy
Your company’s content needs to be not just informational, but relevant to your consumer base.
Inbound Marketing 101: Becoming Magnetic to Today’s Consumers
Inbound marketing is transforming the marketing space, so we put together a brief overview (with the help of our partners at HubSpot) to uncover what inbound is all about and how you can incorporate it into your marketing plan.
Take Your Social Networks Beyond Brand Awareness and Generate Qualified Leads
Social networks serve as a great platform for getting your company’s name out there and discussing what you do and how you do it. But what about your bottom line?