Although social analytics are improving, the level of insight Google Analytics can provide makes it essential to marketing data collection. Here are a few ways to use Google Analytics to track your social media marketing efforts.
Marketing Blog
Do Viral Social Media Campaigns Actually Accomplish Anything?
Can social media really function as a force for good? More specifically, can viral campaigns on social networks accomplish real change for the nonprofits that run them?
6 Companies That Are Killing It On Instagram
If you’re unsure as to whether or not your company is a good fit for Instagram, or you simply want to take your profile to the next level, take a page from these six brands that are absolutely killing it on the network.
How to Conquer Social Media – A Guide for Small Businesses [EBOOK]
If you feel like your social presence could be taken up a notch, you’re not seeing the engagement you had hoped for, or you’re interested in trying out a network that you’re not currently on, then you’ve come to the right place.
How Social Media Changed the Way We Think About Event Marketing
Today, social networks like Facebook, Twitter, and Instagram are extremely effective marketing tools, often generating great results from both a marketing and sales perspective. So how has social media changed the way we think about event marketing in particular?
6 Ways to Boost Facebook Engagement for Free
How do you fight statistics that say out of 100 Facebook fans only 6 are seeing your posts?
Despite the figures, improving your organic reach is possible. If your budget is limited, you’re new to social media marketing, or you just aren’t willing to pay for results, here are 6 easy and FREE ways you can start improving your Page’s engagement.
5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)
Creating an engaging and positive brand is a year-round pursuit. If you develop this image with a consistent approach, your customer base will continue to grow as people get to know you as a company and feel comfortable doing business with you. If not, the results can be, well, scary. Here are some branding pitfalls to avoid throughout the year.
All About Backlinks [PREZI]
Learn how backlinks have progressed as an SEO tool and how to effectively and appropriately use them in a Prezi developed by the Assistant Manager of Mainstreethost’s SEO Department, Bob Royal, and Partner Program Coordinator, Dan Weber.
9 Internet of Things (IoT) Resources for Marketers
Based on predictions and projections, it’s natural to feel a little overwhelmed by the IoT and the impact it can have on your day-to-day. To help, here is a roundup of nine resources that will give you a better understanding of the Internet of Things, examples of how it’s already being leveraged, and a look into what the future of the IoT holds for marketers.
The History of the Buffalo Sabres [INFOGRAPHIC]
To get you ready for the upcoming season, let’s take a walk down memory lane and look back at how far we’ve come over the past four decades!