At the heart of your content marketing strategy should be quality, useful and up-to-date content that your audience will find interesting enough to share with friends and family. You can publish bulks of content each week to get higher search traffic, but if your readers don’t like your articles, they won’t be your fans. If they quickly leave your pages, Google will lower your rankings, so it won’t help your marketing efforts in the long run. Original content with valuable information for your prospective customers will. But you can easily lose track with all the tasks, ideas and plans you need to do. Here are five tools that can help you stay organized and improve your content marketing strategy’s results.
Marketing Blog
What Makes (and Breaks) a Blog Post
I used to abhor the idea of page limits as it applied to paper writing in high school and college. While my peers desperately tried to reach the page limit for a given paper, I fruitlessly attempted not to exceed it. Most students slapped a page of first-rate concocted nonsense on the end of their papers. The more intrepid went to such lengths as to enlarge the periods at the end of sentences to 14-point font (legend has it this can add as much as an extra page to a lengthy paper). Meanwhile, I tried to tweak margins before eventually accepting my role as slayer of sentences.
End Of Days: The Human Race in Review
Humans have been living on planet earth for centuries, fulfilling a myriad of timeless feats that have altered the way we go about our everyday lives. While these milestone advancements in science and technology have bettered the lives of generations to come, they have contributed to countless imperfections as well as from a deteriorating ecosystem to costly world wars. As we reflect on the End of Days, could the future of the human race be up for fatal risk or imminent growth?
The Good Old Days: On Hostess, Sweets, and Our Nostalgia-Saturated Society
Marketers tap into memories both real and imagined through nostalgic advertising, and consumers attempt to get in touch with a long-gone past through nostalgic consumption.
Pro Sports Teams Building Championship Social Media Campaigns
Here’s a look at some of the top pro sports franchises in the game (the social media game, that is) and how they stack up against the finest consumer brands on the market.
Writing Infectious Headlines Without Deceiving Your Readers
Writing titles and headlines is a tough business, but when 80 percent of people read headline copy and only 20 percent read the remaining copy, crafting a compelling, intriguing, and/or witty headline is a necessary evil.
Brands That Force It and Brands That Get It
Every Wednesday at 10am CT, Brand Chat hosts a Twitter chat, in which a plethora of marketing-minded individuals weigh in on a series of questions…
Four of the Most Creative Ad Campaigns of Recent Years
Check out four of the most creative ad campaigns of recent years.
13 Nights to a Better Social Media Strategy
In homage to ABC Family’s 13 Nights of Halloween, I decided to craft a blog post that captures the spirit of a holiday we all love to hate with the timeline of a television affair that’s still going strong after 14 years.
Dead or Alive: Is SEO vs. PPC Really a Debate?
With a little help from marketing specialist Gary J. Nix of Blue Fountain Media, as well as Craig Kilgore, an inbound marketing manager at Mainstreethost, this post will attempt to put to rest some of the common misconceptions regarding SEO and PPC, and offer small business owners a bit of expert advice when it comes to their online marketing initiatives.