Better known as a virtual collection of clothes, food, furniture, décor, art, and basically anything else you can think of, Pinterest has also proved itself as a major player in the world of social commerce. More and more businesses are adding Pinterest to their social media marketing arsenal—and it’s not difficult to understand why.
According to Shopify, when it comes to social media traffic, Pinterest is the second largest source to ecommerce websites. Not only that, but an online sale from a user coming from Pinterest has a higher value than those coming from other social networks. And with these impressive stats—not to mention their recent introduction of Buyable Pins—businesses have even more reason to jump on the Pinterest bandwagon.
Don’t be fooled by the fact that the top categories are décor and food – Pinterest can be beneficial (and lucrative) for any industry when utilized properly.
Whether you’re new to Pinterest, or have become familiar with the platform through your personal account, getting your business started on Pinterest is quick and easy. Just follow these steps and you’ll be addicted to pinning for your business in no time!